“Spread Thai identity worldwide with an investment of over 1,000 million baht to establish a luxurious hotel business on Samui Island, named ‘THAI FIGHT HOTEL,’ under the theme of ‘Muay Thai,’ with the driving force of ‘Soft Power.’ The aim is to attract revenue back into the Thai tourism sector.”
Highlighting the strengths of “Muay Thai” and the power of “Soft Power.”
After achieving tremendous success both domestically and internationally, with “THAI FIGHT” as the Thai boxing competition platform under the management of Nopparat Wathan, Chairman of Thai Fight Company Limited, who created a legendary combat sport in Thai boxing and made a significant impact on the Thai boxing industry, with an audience of over 80,000 people, including more than 100 million viewers domestically and internationally, it has gained the highest ratings in history and is recognized as the best Thai boxing competition in the world.
Recently, with an investment of over 1,000 million baht, the grand project “THAI FIGHT HOTEL” was launched, aiming to create a fully-fledged Thai boxing-themed hotel in Thailand, combining the popular Thai combat sport with the beauty of Thai architecture. While maintaining its luxuriousness, it blends seamlessly with nature, dedicated to promoting “Soft Power Thailand” under the concept of “THAI FIGHT SIGNATURE PROJECTS,” aiming to become a new landmark on Samui Island, Surat Thani Province, and attract revenue back into the Thai tourism sector.
K.Nopporn Watin, the CEO of Thai Fight Company Limited, shared his intentions for this project, stating that he wants to spread Thai identity worldwide through Thai Fight Hotels. The hotels represent a new concept that aims to leave a lasting impression on visitors, showcasing the essence of Thai identity. In addition to being a beachfront relaxation destination, the hotels are surrounded by lush landscapes and allow guests to experience the beauty of Thai architecture, combining luxury with nature.
“The ‘THAI FIGHT HOTEL’ on Samui Island will be a luxurious hotel under the theme of ‘Muay Thai.’ It is located on Lamai Beach, Samui Island, Surat Thani Province. I am determined to elevate the art of Thai boxing to a global level under the concept of THAI FIGHT SOFT POWER because Thai boxing, with its beautiful and powerful techniques using fists, feet, knees, and elbows, is recognized and accepted as the best vertical combat sport in the world.
I am committed to making Thai Fight one of the legends of Thai boxing, allowing people from around the world to fall in love with and learn about our Thai boxing. We can proudly say that we have achieved this goal beautifully. Thai boxing is now known and loved by people worldwide. ‘THAI FIGHT SIGNATURE PROJECTS’ is the powerful ‘Soft Power’ that can bring revenue from global tourists back to Thailand.”
Blending modern Thai identity and attracting global tourists
Furthermore, K.Nopporn mentioned the uniqueness of this magnificent resort that cannot be found anywhere else in the world. The hotel comprises three buildings with 50 rooms and four pool villas. Each part of the hotel exudes the scent of Thai identity, and we have incorporated modern elements to create a contemporary Thai identity that has never been seen before. Every room is themed after Muay Thai, equipped with sandbags, mats, and accessories to ensure a complete and authentic Thai boxing experience. Additionally, we have traditional monk’s ropes or arm bindings to offer.